Something a business mentor asked me when I was still selling pumps, he said
why would anybody buy from your company?
I said well we have the best product on the market and we did. He said wouldn’t you expect to get the best product for your money? He said why else? I told him that we have a great service department and we’ve been doing it and been in business for over 40 years. He said wouldn’t you expect everybody to give you good service? I said yeah, he said then you can’t use that.
You can’t give a reason why people would want to buy from you if they would expect anyone to do that.
You have to have that one reason why anybody would do business with you. What differentiates you from the next guy.
You have to really drill down to understand what you have that no one else has. Once you know that you play only to your strengths. The reason people do business with me now is because I’ve been in many different facets of running a business. So I’m able to understand what somebody needs and how to get them to multiply what they’re good at and Outsource what they’re not. That’s one of the first lessons in business I’ve learned that without that I couldn’t make a dollar on my own.