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Whenever we’re asked to start a new marketing campaign we look towards your current competitors. 

Local businesses, especially service businesses build their customer base in a few ways. 

Newspaper and TV Ads (Traditional Advertising)

As well as tracking backlinks and rankings, Spyfu has a great keyword feature showing how many keywords your competitors rank for and how much their keyword focus overlaps with yours. Several features are available for free (with data limits), prices start from $33/month and there is a 30-day money-back guarantee. 

You can get some great insight by looking at the people who follow your competitors on social. With Audiences, you can analyze a following and look at their demographics, influencers, and the content they share. 

You can even download their followers as a list to target them with competitive Twitter ads. Very handy. 

Ahrefs is a great SEO and keyword research tool. You can use it to see what your competitors are ranking for, how much organic traffic they’re getting, and see what content of theirs is performing the best. It’s not too expensive either. 

You can also compare domains to see content gaps, track specific keywords over time, while they’ve also added keyword data for sites like YouTube, Baidu, and Amazon. 

A wide range of link analyses is available, including an overview of backlinks, country and industry breakdown, and link age. Links have all been confirmed as active in the last 90 days. The free account is detailed, but access to the full range of SEO tools starts at $49.95. 

Marketing success begins with a professional evaluation. That should always be the first step in developing a targeted, result-oriented marketing approach. This fact-finding process is an important part of assessing and accurately detailing your current marketing status, as well as what’s working and what isn’t. Compare those results to your marketing and auto shop business development goals. 

When you engage marketing professionals, you’ll see why your website, social media, and customer feedback matter. The blueprint to achieving your marketing and business growth goals are built upon that type of data, providing a targeted marketing strategy designed to get your business where you want it to be in a very competitive market. 

Like automotive repair work, efficient, successful marketing today requires technical skill and diagnostic ability. You could probably handle many of your own marketing tasks, like some of your customers could handle many of their own automotive repair and maintenance tasks. However, that may not be the best use of your time. You may be better served by investing in a proven auto repair shop marketing strategy, just like your customers are better served by having you handle their repairs quickly and professionally. 

As you learn more about how to create a winning marketing plan, you soon realize there’s more than meets the eye to skilled, result-oriented marketing strategies. Marketing is a multi-tiered process in today’s technologically enhanced climate. A website is a must, as is high quality, interesting and useful search engine optimized (SEO) content. 

Not only do you need to consider website design, but also how that design will play when viewed via a screen, on any device. After all, if someone breaks down on the road, odds are that it will be their mobile phone they use to find the closest, best-rated auto repair shop. Blogs and social media are also important to lead generation and other aspects of data collection essential to a targeted marketing strategy. 

When you invest in professional marketing, you invest in the future of your business. Professional marketing can help grow your business by using multiple communication channels effectively. More importantly, professional marketing allows you to leverage the modes of communication that people actively use today. The old ways of marketing are simply no longer up to the task, not in terms of how people obtain and use information today. 

To take advantage of those opportunities for success in the automotive repair industry, it’s crucial to position yourself carefully when it comes to marketing. Call Cody Tucker at 3082294540 for a free marketing consult and learn how to put a winning plan into action that will leave you doing what you’re best at. Repairing cars!

Marketing Plan for Auto Repair Shop

We found that roughly 80% of local businesses do 90% or more business through phone calls.

So it makes sense to start with what will get the most results. 

Local calls from people that want your services or products.

Unlimited user access to unedited live data available 24/7.
 

 With call tracking, it takes you out of the dark with your data. Never miss out on great marketing channels again.

 This is done by changing the number people call to a tracked number that we provide.

 You get a dashboard and weekly reports of where callers found your number and what made them call.


A huge majority of local calls come from Google Organic. This is because Google My Business (GMB) your free business listing from Google is very powerful.

This is a free service provided by Google, whenever you search with local intent google shows you this map section on top.

If you show up in the top 3 and have good sales signals, reviews, photos, and posts. 

People pick up the phone or ask for directions.

We take a very data-driven approach to local SEO. At any given time our reports will show exactly why a competitor is outranking you. We then make the needed changes to put you back on top.

This map shows a local grid around the business located in the center. The numbered bubbles show what position the business ranks for a keyword that gets them calls.

We are able to optimize the GMB listing to rank higher by adjusting your services, adding photos, and getting reviews.

Nothing makes us happier than watching these screens turn from Red to Green.
 

 Organic is free advertising. It is also google’s flagship business offering. Done right this is your major sales generator for local business.

 By creating citations, optimizing your GMB (Google My Business listing) and building links. We show google your breadth of online presence, thus ranking you higher.

 We carry out a local SEO plan for your business. Including GMB management, citation curation and link building.

Spend $5 to make $20, every business owner's dream. But if you have tried managing Google Pay Per Click you may know it is not that simple.

The report above was 2 weeks after we took over. The company had great metrics to start with but was having trouble reading the data.

We were able to cut wasted impressions by over half leading to a 269% increase in sales

 PPC and Display Advertising through Google Ads are the best tools to quickly increase sales and learn more about your market.

 We log into your google ads account. Create campaigns and optimize your PPC accounts daily.

 Management of your Google Ads account. You own all the data and pay Google directly for ad spend. We do the work and charge you a management fee.

By testing keywords on Google ads we are able to know which keywords bring in the most sales and what it takes to rank consistently. So why not write content and optimize your site?

Search Engine Optimization - Based On PPC

Most SEO firms start with an organic first approach. We start with paid advertising because you can try a keyword and different messages to find out what sells.

This client gets over $20k in click value per month!!

 Organic is free advertising! If you stay only with paid advertising you are limited to how much you can pay. Organic is infinitely scalable.

 Using the research that we get from Google PPC, we write articles and content on your site to rank for keywords that people search for when looking for your services.

 Content creation, reaseach and optimization of your website to get more traffic. You get reports weekly tracking our progress.

If you have gotten past #2 without a website... We need to talk.

We create lead gen sites that make sales, in other words, we make digital unicorns.
 

 A good website acts as the content hub and where everything flows to and from. From SEO to the perfect landing page your website is your best sales person. They never call in sick and always put the customer first.

 Depending on the project, we are well versed in Wordpress, Drupal, Webflow & all things custom!

 You get a fresh mobile friendly site that is modern and is built with a sales first approach.

Our Marketing Process

With Universal Analytics tracking meaningful events on your site, you needed goals. The easiest way to create Goals was by using Google Tag Manager to catch events in the data layer and create reusable tags that fired when an event happened. Then, inform the 3rd party tools you used to watch for the goal tags.

Without Goals, you relied on 3rd party javascript libraries to catch and attribute conversion events to the advertising and analytic tools. Web visitor has an ad-blocker or Javascript turned off? Sorry, no data from them. Bots and crawlers with Javascript enabled. Yup, they're getting counted too.

GA4 forces you to plan the events into your site's code. So you might as well install GTM server-side. Proper planning will cut out 99% of bots. Server-side code runs even if an ad-blocker is enabled. Or you can choose to keep using GTM and the data layer. Instead of Goals, it's now GA4 events.

The power that overlaps the pain of this change will be apparent when going into new marketing channels. All of your conversion events are prebuilt and ready to go, plug and play, directly into ad managers, CRMs, etc.

Once WordPress plugins that rely on server-side PHP come out and the masses see the better data in GA4, the fears will be over. In the meantime, I hope this helps quiet the fear of UA sunsetting.

People seem to hate GA4. Let me tell you why I love it and you should too.

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Marketing Plan for Auto Repair Shop

Our Marketing Process